Unit 17 Marketing Intelligence - Level 4

Unit 17 Marketing Intelligence - Level 4 Diploma in Business (Marketing)

Task 1

Describe the main stages of the purchase decision making process.

Step 1- Problem recognition

Step 2- Process of search

Step 3- Alternative available

Step 4-Selection

Step-5- Evaluation of decisions

1.2 Explain theories of buyer behavior in terms of individuals and markets.

1.3 Explain the factors that affect buyer behavior.

1.4 Evaluate the relationship between brand loyalties, corporate image and repeat purchasing.

Task 2

2.1 Evaluate different types of market research techniques that could be used to obtain information to bring back M & S shoppers.

2.2 Provide evidence of secondary sources of data relevant to achieve marketing research objectives for M & S.

2.3 Assess the validity and reliability of market research findings in relation to M & S

2.4 Prepare a marketing research plan to obtain information in a given situation (the extent of customer satisfaction at M & S).

Task 4

4.1 Design and complete a customer satisfaction survey

4.2 Evaluate techniques of assessing customer response

4.3 Review the success of a completed survey

Task 3

3.1 Carry out an assessment of market size trends within a selected market of your choice.

3.2 Describe a plan and carry out a competitor analysis for one of the following organizations.

3.3 Using the selected organization in task 3.2, evaluate the opportunities and threats for the product or service chosen in task 3.2.

Software Development BTEC Level 3

Level 3 Certificate in Teaching Assistant - Support Learning Activities

Business and the Business Environment Assignment Help, Diploma in Business

HND Diploma in Professional Consulting

Unit 6 Managing a Successful Business Project - BTEC Higher National Diploma in Business

Strategic Marketing and Entrepreneurial New Venture Foundation

HND Diploma in Strategic Management

Unit 117 Digital and Analogue Devices and Circuits Assignment Help - F/602/2237 Level 5 HND Electronic Engineering

Managing a Successful Business Project Assignment Help

Characteristics and Properties of Engineering Materials

Unit 7 Business Strategy Assignment Help - Pearson BTEC Level 5 HND Diploma in Business

Examine the analytical techniques used to work on all stages of project

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/