Unit 17 Marketing Intelligence -Level 4

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Unit 17 Marketing Intelligence

Level 4

Task 2

Evaluate different types of market research techniques and prepare a marketing research plan to obtain information in the scenario above.

Evaluate techniques that you will use to assess customer response.

Primary data: Design and complete a customer satisfaction survey for the scenario above and review the success of a completed survey.

Assess the validity and reliability of your market research findings.

Task 3

Carry out an assessment of market size trends within a selected market of your choice.

Describe the plan, and carry out a competitor analysis for Nokia.

Using the selected organization above, evaluate the opportunities and threats for a given product or service.

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