Unit 13 Marketing Strategy Surf - Level 5 Diploma in business

Program: Diploma in Business

Unit Name: Unit 13 Marketing Strategy Surf

Level: Level 5

Part 1
Using appropriate sources, undertake a full marketing audit (external and internal environments) and also assess strengths, weaknesses, opportunities and threats to your chosen organisation. Include details about the organisation's position relative to other industry members including market shares.

Provide a critical evaluation of the organisation's competitive edge (USP). Demonstrate the organisation's effectiveness by providing an evaluation of competitive performance.

Part 2
Based on your Part 1 analysis and using your chosen brand select target segments and set clear marketing objectives to increase brand awareness, market share, and growth in sales volume and profitability. Your new marketing strategy should address these objectives with the application of the marketing mix to your chosen brand.

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