Unit 4 Marketing Principles – Audi - Level 4 Diploma in Business

Program: Diploma in Business

Unit Name: Unit 4 Marketing Principles - Audi

Level: Level 4

Task 1
1.1
The process of marketing
Marketing Mix:

1.2 primary revenue generators
Benefits
Costs

Task 2
2.1
Micro environmental factors-
Macro environmental factors-

2.2 strategy of segmentation
2.3 STP cycle
2.4 primary stakeholders
2.5 concept of positioning

Task 3
3.1 competitive market
3.2 commodities and services
3.3 prices of commodities
3.4 constituents of marketing mix
3.5 The additional elements of the extended marketing mix

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