Unit 32 Business Strategy

Unit 32 Business Strategy

Lecture 1 - introduction of business strategy

1.1 - Weekly Brief

1.2 - Article: Best practices in sustainability: Ford, Starbucks and more

1.3. Reflective Journal

Lecture 2 - strategic thinking &competitive advantage

2.1 - Weekly Brief

2.2 - Article: Strategic Capabilities: Bridging Strategy and Impact

2.3. Reflective Journal

Lecture 3: competitive advantage

3.1 Weekly brief

3.2 Article: "The Fundamental Dimensions of Strategy"

3.3 Reflective Journal

Lecture 4: strategic planning and strategic tools

4.1 Weekly brief

4.2. Article: Five Essentials of Strategic Planning

4.3 Reflective

Lecture 5: external strategic tool: pest, porter's five forces, stakeholders

5.1 Weekly brief

5.2 Article: The five Competitive forces that shape strategy

5.3 Reflective

Lecture 6: organizational audit: swot analysis, benchmarking, value chain and scenario planning

6.1 Weekly brief

6.2 Article: SWOT analysis: It's time for a product recall

6.3 Reflective

Lecture 7: market entry strategies: mergers and acquisition

7.1 Weekly brief

7.2 Article Merger, Acquisition, Alliance-which is the Best

7.3 Reflective

Lecture 8: approaches of strategic evaluation

8.1 Weekly brief

8.2 Article: The evaluation of business strategy

8.3 Reflective

Lecture 9: implementation of the selected strategies

9.1 Weekly brief

9.2 Article: Managing the strategy journey

9.3 Reflective

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