Unit 4 Marketing Principles - Level 4

Unit 4 Marketing Principles

Level 4

TASK 3: Understand the individual elements of marketing mix.

3.1 Products Development to sustain competitive advantage.

3.2 4 Ps of Marketing Mix.

3.3 Price Setting to reflect Organization’s objectives.

3.4 Integration of Promotional activities to achieve marketing objectives.

3.5 Additional elements of extended marketing Mix.

TASK 4: Be able to use the marketing mix in different contexts.

4.1 Planning marketing mixes for two different segments in consumer markets.

4.2 Marketing products and services to Business.

4.3 International marketing vs. domestic marketing.

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