Differences in marketing products and services

Unit 4 Marketing Principles H Samuel Assignment Help - Unit 2 Marketing Essentials - H Samuel- Level 4 Diploma in Business
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Unit 2 Marketing Essentials

Marketing Principles H Samuel

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Task 1:

Question 1 Various elements of the marketing process adopted by H. Samuel

Question 2 Evaluate the benefits and costs of a marketing orientation to H Samuel

Task 2:

Question 1 Influence of macro and micro factors on marketing decision of H Samuel

Question 2 Segmentation criteria for two different markets

Question 3 Targeting strategy for new diamond ring product

Question 4 Impact of buying behaviour on marketing activities in different buying situation

Question 5 Positioning strategy for new product of H Samuels

Task 3:

Question 1 Explain how products are developed to sustain competitive advantage

Question 2 Distribution of product to reach customers

Question 3 Setting the price for products

Question 4 Promotional activities in H Samuel

Question 5 Three addition marketing mix for H Samuel

Task 4:

Question 1 Marketing mix for two segments

Question 2 Differences in marketing products and services to businesses (B2B) rather than consumers (B2C)

Question 3 Differentiation between international marketing activities and domestic marketing activities.

Unit 2: Marketing Essentials is a fundamental component of the Level 4 Diploma in Business program. This module delves into the core concepts and principles of marketing, equipping students with essential skills to understand consumer behavior, market research, and segmentation. Learners will explore various marketing strategies, including product development, pricing, distribution, and promotional activities. The course emphasizes the importance of digital marketing, social media, and branding in today's business landscape. Through real-world case studies and practical exercises, students will gain insights into creating effective marketing plans and campaigns. This knowledge will empower graduates to make informed marketing decisions and drive business growth in diverse industries.

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