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Unit 4 Marketing Principles H Samuel

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Unit 2 Marketing Essentials

Marketing Principles H Samuel

Task 1:

1.1 Various elements of the marketing process adopted by H. Samuel

1.2 Evaluate the benefits and costs of a marketing orientation to H Samuel

Task 2:

2.1 Influence of macro and micro factors on marketing decision of H Samuel

2.2 Segmentation criteria for two different markets

2.3 Targeting strategy for new diamond ring product

2.4 Impact of buying behaviour on marketing activities in different buying situation

2.5 Positioning strategy for new product of H Samuels

Task 3:

3.1 Explain how products are developed to sustain competitive advantage

3.2 Distribution of product to reach customers

3.3 Setting the price for products

3.4 Promotional activities in H Samuel

3.5 Three addition marketing mix for H Samuel

Task 4:

4.1 Marketing mix for two segments

4.2 Differences in marketing products and services to businesses (B2B) rather than consumers (B2C)

4.3 Differentiation between international marketing activities and domestic marketing activities.


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