Unit 17 Marketing Intelligence and Research

Unit Name: Unit 17 Marketing Intelligence and Research

Task 2
2.1 Evaluate different types of market research techniques.
2.2 Use sources of secondary data to achieve the research objectives of the scenario above.
2.3 Assess the validity and reliability of your market research findings.
2.4 Prepare a marketing research plan to obtain information in a given situation.

4.1 Evaluate techniques of assessing customer response.
4.2 Design and complete a customer satisfaction survey.
4.3 Review the success of a completed survey.

Task 3
3.1 Carry out an assessment of market trends within a selected market of your choice.
3.2 Describe a plan and carry out a competitor's analysis for one of the following organisations.
3.3 Using selected organisation above, evaluate the opportunities and threats for a given product or services.

Conduct small-scale research, information gathering and data collection

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