Q

Marketing planning in the strategic planning process

Unit 2 Marketing Essentials - TESCO Assignment Help - Unit 2 Marketing Essentials - TESCO - Level 4 Diploma In Business
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Unit 2 Marketing Essentials - TESCO

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Task 1

Question 1 Explain the changing perspectives in marketing planning in an organization in UK

Question 2 Evaluate your selected organization's capability for planning its future marketing activity

Question 3 Provide techniques for organizational auditing and for analyzing external factors that affect marketing planning

Question 4 Carry out an organizational audit for your selected organization and provide an analysis of external factors that affect marketing planning under current issues

Question 1 Assess the main barriers to marketing planning in your organization

Question 2 Examine how your business, and another similar organization related to your industry, may overcome barriers to marketing planning

Task 2

Question 1 Introduce a new product or service for a selected market

Question 2 Importance of marketing planning in the strategic planning process for your newly suggested product or service in your new market

Question 3 Identify and explain techniques for the new product or service development in your market

Question 4 Justify recommendations for the pricing policy, and the distribution and communication mix for your product

Question 5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account

Question 1 & 2 Explain how ethical issues influence the marketing planning for your proposed business idea

Question 3 Analyze examples of consumer ethics and the effect it has on marketing planning in your product idea

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