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Unit 2 Marketing Essentials - level 5 in business

Unit 2 Marketing Essentials Assignment Help - Avail Credible Unit 2 Marketing Essentials Assignment Help and Tutor Service - level 5 in business.
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Unit 2 Marketing Essentials - level 5 in business

Task 1: Understanding the concept and process of marketing

Explain the various elements of the marketing process in Starbucks

Evaluate the benefits and costs of a marketing orientation for a selected organization

Task 2: Be able to use the concepts of segmentation, targeting and positioning

2.1. Show the macro and micro environmental factors which influence marketing decision

2.2. Propose segmentation criteria to be used for products in different markets

2.3. Choose a targeting strategy for a selected product/service

2.4. Demonstrate how buyer behavior affects marketing activities in different buying situations

2.5. Propose new positioning for a selected product/service


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