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Unit 2 Marketing Essentials - Primark - Level 4

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Unit 2 Marketing Essentials - Primark - Level 4 (Diploma in Business)

Task 1 Report of Marketing Audits

Changing perspectives in marketing planning of Primark

Primark's planning capability for future marketing activity

Techniques for analysing external factors and organisational auditing

Organisational audit and analysis of external factors of Primark

Barriers of marketing planning in Primark

Overcoming of barriers to marketing planning in Primark and Marks and Spencer

Task 2

Marketing Plan for a specified product of Primark

Importance of marketing planning in the strategic planning process

Identification of techniques of new product development

Recommendations for communication mix, product distribution and policies of pricing

Account of factors affecting marketing plan implementation

Influence of ethical issues on marketing planning

Analysis of the effects of consumer ethics on marketing planning


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