Explain the factors that affect buyer behaviour

Unit 17 Marketing Intelligence - Sainsbury SuperMarket

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Task 1:

Question 1 Describe the main stages of the purchase decision making process

Question 2 Explains theories of buyer behaviour in terms of individuals and markets.

Question 3 Explain the factors that affect buyer behaviour

Question 4 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing

Task 2:

Question 1 Evaluate different types of market research techniques

Question 2 Use sources of secondary data to achieve marketing research objectives

Question .3 Assess the validity and reliability of market research findings

Question 4 Prepare a marketing research plan to obtain information in a given situation

Task 3:

Question 1. Carry out an assessment of market size trends within a selected market of your choice.

Question 2. Describe a plan and carry out a competitor analysis for one of the following organisations.

Question 3. Using the selected organisation above, evaluate the opportunities and threats for a given product or service

Marketing intelligence is the process of collecting, analyzing, and interpreting information about the market environment, including customers, competitors, and trends. This information is used to inform marketing decisions and improve the effectiveness of marketing campaigns.

The Unit 17 Marketing Intelligence Assignment Help, Level 4 Diploma in Business is designed to help students develop a deep understanding of the following topics:

• The importance of marketing intelligence
• The different types of marketing intelligence
• How to collect, analyze, and interpret marketing intelligence
• How to use marketing intelligence to inform marketing decisions

Students will be required to complete a variety of tasks, including:

• Defining marketing intelligence and explaining its importance
• Analyzing the different types of marketing intelligence
• Developing a marketing intelligence plan for a chosen organization
• Evaluating the effectiveness of a marketing intelligence plan

The Unit 17 Marketing Intelligence Assignment Help, Level 4 Diploma in Business is a challenging but rewarding assessment. It provides students with the opportunity to apply their knowledge of marketing intelligence principles to a real-world business scenario.

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