Unit 17 Marketing Intelligence - Sainsbury SuperMarket

Unit 17 Marketing Intelligence - Sainsbury SuperMarket

Task 1:

1.1 Describe the main stages of the purchase decision making process

1.2 Explains theories of buyer behaviour in terms of individuals and markets.

1.3 Explain the factors that affect buyer behaviour

1.4 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing

Task 2:

2.1 Evaluate different types of market research techniques

2.2 Use sources of secondary data to achieve marketing research objectives

2.3 Assess the validity and reliability of market research findings

2.4 Prepare a marketing research plan to obtain information in a given situation

3.1. Carry out an assessment of market size trends within a selected market of your choice.

3.2. Describe a plan and carry out a competitor analysis for one of the following organisations.

3.3. Using the selected organisation above, evaluate the opportunities and threats for a given product or service

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