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Unit 19 Marketing Planning - Tommy Hilfiger - Level 5 Diploma in Business

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Program: Diploma in Business

Unit Name: Unit 19 Marketing Planning - Tommy Hilfiger

Level: Level 5

Task 1
Essay - Marketing strategy

Task 2
Marketing Plan
Role of Marketing Plan in Corporate Strategy
Techniques for New Product Development
Product Description
Pricing Strategy
Distribution Strategy
Communication Strategy
Implementation
Ethical consideration- How ethical issues influence marketing planning
Hilfiger and ethical issues
Consumer ethics and effect on marketing planning
Conclusion


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