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Unit 4 Marketing Principle - Aston Martin - Level 4 Diploma in Business

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Program: Diploma in Business

Unit Name: Unit 4 Marketing Principle - Aston Martin

Level: Level 4

Task 1
1.1 Different elements of marketing process
1.2 Benefits and cost of marketing orientation for Aston Martin

Task 2
2.1 Macro and micro environmental factors that affects marketing decision
2.2 Product segmentation criteria in the different market of Aston Martin
2.3 Targeting strategy of Aston Martin
2.4 Buyer behaviour affects the marketing activities in various buying situations
2.5 New positioning strategy for Aston Martin

Task 3
3.1Product are developed to sustain competitive advantage
3.2 Convenient distribution method for the customers
3.3 Prices set by the Standard chartered that reflect the objective and market conditions
3.4 Promotional activities done by the Standard Chartered to achieve the marketing objectives
3.5 Marketing Mix for Standard Chartered

Task 4
4.1 Marketing mix of the two different segments of Vodafone
4.2 Difference in marketing of the products and services to business
4.3 Difference between international marketing and domestic marketing


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