Unit 2 Marketing Essentials - EE Limited - Level 4

Unit 2 Marketing Essentials - EE Limited

Task 1

Introduction

Introduce the concept of marketing with current and future trends:

Overview of the marketing process:

Key roles and responsibility of marketing manager:

Roles and responsibility of the marketing influence and its connection with the other functional departments:

Values and importance of the marketing role:

Significance of the maintaining effective interrelationship among different functional departments of EE limited:

Task 2

Task 2a: Comparison between the extended marketing mix of the EE limited and O2

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