Comparison between the extended marketing mix of the EE limited

Unit 2 Marketing Essentials - EE Limited

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Task 1

Introduction

Introduce the concept of marketing with current and future trends:

Overview of the marketing process:

Key roles and responsibility of marketing manager:

Roles and responsibility of the marketing influence and its connection with the other functional departments:

Values and importance of the marketing role:

Significance of the maintaining effective interrelationship among different functional departments of EE limited:

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Task 2

Question: Comparison between the extended marketing mix of the EE limited and O2

The unit focuses on the marketing concepts and the marketing mix of EE Limited, a British mobile network operator. It discusses the 7Ps of marketing, which are product, price, place, promotion, people, process, and physical evidence. The unit also covers the marketing planning process and how EE Limited uses the 7Ps to achieve its marketing objectives.

The assignment requires students to compare the marketing mix of EE Limited with another mobile network operator. Students are also asked to make recommendations for how EE Limited can improve its marketing strategy.

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