Evaluate the benefits and costs of marketing orientations to McDonald

BTEC Higher National Diploma in Business (Marketing) - Unit 4 Marketing Principles McDonald - level 4

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Task 1:

Question 1 Referring to the McDonald's case study, explain the various elements of the marketing process

Question 2 Evaluate the benefits and costs of marketing orientations to McDonald's

Task 3:

Question 1 Explain how McDonald's products are developed in order to make sure that competitive advantage is sustained

Question 2 Explain distribution strategies used by McDonald's. Think about customers' convenience and satisfaction in relation to distribution channels used

Question 3 Explain pricing strategies used by McDonald's. Provide an explanation of how prices are set to reflect McDonald's marketing objectives and market conditions

Question 4 Research into promotional activities of McDonald's and illustrate how promotional activity used by McDonald's is integrated to achieve its marketing objectives

Question 5 Analyze the additional elements of extended marketing mix for McDonald's

Task 4:

Question 1 Plan marketing mixes for two different segments in the consumer markets with reference to McDonald's

Question 2 Illustrate the differences in marketing products and services to businesses rather than consumers

Question 3 Show how and why international marketing differs from domestic marketing in the case of McDonald's

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