Unit 18 Advertising and Promotion in Business - level 4 Diploma in Business

Program - Diploma in Business

Unit Name: Unit 18 Advertising and Promotion in Business - UB

Level: level 4

Task 1
1.1 The communication process that applies to advertising and promotion
1.2 The organisation of the advertising and promotions industry
1.3 How promotion is regulated in United Kingdom
1.4 Current trends in advertising and promotion, including the impact of ICT

Task 2
2.1 The role of advertising in an integrated promotional strategy for a business or product
2.2 What is Branding and use of branding to strengthen a business or product of ‘United Biscuits'
2.3 Review the creative aspects of advertising of United Biscuits
2.4 Ways of working with advertising agencies

Task 3
3.1 Primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product
3.2 Other below the line techniques of marketing and promotion

Task 4
4.1 An appropriate process for the formulation of a budget for an integrated promotional strategy
4.2 Promotional plan for United Biscuits
4.3 Integration plan for promotional technique into promotional strategy for the organization
4.4 Technique to measure the performance of campaign

Computer and Network Technology Assignment Help

Level 7 Diploma in Strategic Management and Leadership (QCF)

Fundamentals of Accounting Assignment Help

Recruitment and Selection within the Arcadia Group

Pearson Level 4 HNC Certificate in Business RQF

BTEC Level 1 Introduction to Business and IT

Level 4 Award in the Internal Quality Assurance of Assessment Processes and Practice

Professional Practice Assignment Help

Software Development Assignment Help

BTEC Diploma in Agriculture Level 2

Organisational Behaviour Assignment Help

Globalisation and Marketing Strategy Assignment Help

Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/