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Unit 18 Advertising and Promotion in Business - level 4 Diploma in Business

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Program - Diploma in Business

Unit Name: Unit 18 Advertising and Promotion in Business - UB

Level: level 4

Task 1
1.1 The communication process that applies to advertising and promotion
1.2 The organisation of the advertising and promotions industry
1.3 How promotion is regulated in United Kingdom
1.4 Current trends in advertising and promotion, including the impact of ICT

Task 2
2.1 The role of advertising in an integrated promotional strategy for a business or product
2.2 What is Branding and use of branding to strengthen a business or product of ‘United Biscuits'
2.3 Review the creative aspects of advertising of United Biscuits
2.4 Ways of working with advertising agencies


Task 3
3.1 Primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product
3.2 Other below the line techniques of marketing and promotion

Task 4
4.1 An appropriate process for the formulation of a budget for an integrated promotional strategy
4.2 Promotional plan for United Biscuits
4.3 Integration plan for promotional technique into promotional strategy for the organization
4.4 Technique to measure the performance of campaign

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