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Unit 18 Advertisement and Promotion Business - Level 4

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Unit 18 Advertisement and Promotion Business

Level 4

LO1.1. Explain the communication process that applies to advertising and promotion.

LO1.2 Explain the organization of the advertising and promotions industry.

LO1.3. Assess how promotion is regulated.

LO2.1 Examine current trends in advertising and promotion including the impact of ICT.

LO2.2 Explain the role of advertising in an integrated promotional for fast food business.

LO2.3. Explain branding and how it is used to strengthen a business or product.

LO2.4. Review the creative aspects of advertising.

LO2.5. Examine ways of working with advertising agencies.

LO3.1. Assume that you have recently been promoted to the position of Advertising Manager of a cosmetics company; explain the primary techniques of below-the-line promotion and how you will use them in an integrated promotional strategy for your business.

LO3.2. Evaluate other techniques used in below-the-line promotion.

LO4.1. State how you would follow an appropriate process for the formulation of a budget for anintegrated promotional strategy.

LO4.2. Assume that you have recently been appointed the Advertising Manager of a car manufacturing company. Carry out the development of a promotional plan for the new brand of car called “cricket” recently launched by the company.

LO4.3. How would you plan the integration of promotional techniques into the promotional strategy for a chocolate bar?

LO4.4. What appropriate techniques would you use for measuring campaign effectiveness?

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