Q Unit 17 Marketing Intelligence - Level 4 Unit 17 Marketing Intelligence Assignment Help - Obtain Unit 17 Marketing Intelligence Assignment Help Level 4, UK Tutor Service and UK Assesssment Writing Service Previous << >> Next Unit 17 Marketing Intelligence Level4 LO1 Using an example of your choice, describe the main stages that an individual customer goes through when making a purchase. (i.e. business –to-consumer decision making process). 1.1 Describe the main stages of the purchase decision-making process Q1.2. Explain theories of buyer behaviour in terms of individuals and markets Q1.3 Explain the factors that affect buyer behaviour Q1.4 Evaluate the relationship between brand loyalty, corporate image and repeat purchase LO2 Be Able to Use Marketing Research Techniques Q2.1 Evaluate different types of market research techniques Q2.2 Use sources of secondary data to achieve marketing research objectives 2.3 Assess the validity and reliability of market research findings 2.4 Propose a marketing research plan to obtain information in a given situation LO3 Explain how a customer’s culture and personal factors could affect or influence their buying behaviour for a product of your choice. 3.1 Assess market size trends within a given market 3.2 Plan and carry out a competitor analysis for a given organisation 3.3 Evaluate an organisation’s opportunities and threats for a given product or service LO4 Be Able to Measure Customer Satisfaction 4.1 Evaluate techniques of assessing customer response 4.2 Design and complete a customer satisfaction survey The questionnaire mentioned below can be used by a mobile manufacturer like Samsung.Questionnaire How long have you used our product? Less than 6 months 1 year to less than 3 years 3 years to less than 5 years 5 years or more Which of our product do you use? ______________________________________ What is your sex? Male Female Which age group do you belong to? 18-25 25-45 45-65 >65 Which of the feature of our product do you like the most? Touchscreen sensitivity Battery backup Camera Display quality How would you rate your overall satisfaction with our product? Very satisfied Somewhat satisfied Neutral Somewhat dissatisfied Very dissatisfied How likely is that you would recommend us to a friend or colleague? Very likely Somewhat likely Neutral Somewhat unlikely Very unlikely When was the last time you received any after sale service from us? What are the services you have received from us? Firmware update Accessory change Repair of body damage Other Was your issue completely solved in the after sale service? Yes No How would you rate our service? Excellent Good Normal Poor Very Poor Do you have any suggestion for our product or service? 4.3 Review the success of a completed survey Management Accounting Assignment Help Corporate Communication Strategies Assignment Help Improving Sustainability through Material Selection Electric Machines Assignment Help BTEC Higher National Diploma in Business (Computing and Systems Development) Level 3 Award in Education and Training - AET Diploma in Business and Marketing Management BTEC Qualifications in Public Services Sector Database Systems Assignment Help Retail BTEC Certificate Level 1 Developing Strategic Management and Leadership Skills Assignment Help Information Management System Assignment Help Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/ Login to Track Access multiple benefits of your account – access coupon code and track your order instantly! Account Login Submit New Assignment New user can place an assignnment order instantly and take full access of tutor's services. Order Now