Unit 5 Marketing in Travel and Tourism

Unit Name: Unit 5 Marketing in Travel and Tourism

Task 1 principle of marketing in travel and tourism sector
1.1 Core concept of marketing
1.2 Impact of marketing environment on Thomas Cook
1.3 Factors that affecting consumer motivation and demand in travel and tourism
1.4 Principles of marketing segmentation and its uses

TASK 2
2.1 Importance of strategic marketing planning for Thomas Cook
2.2 Relevance of marketing research and information
2.3 Influence of marketing of society

TASK 4
4.1 Assessing the integrated nature and role of the promotional mix
4.2 Justification and plan for an integrated promotional campaign for Thomas Cook summer 2016 holidays

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