Unit 4 Marketing Principles Sample

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Unit 4 Marketing Principles Sample


P1.1 Explain the various elements ofthe marketing process of star budcs.

P1.2 Evaluate the benefits and costs of a marketing orientation for Star Bucks.


P 2.1 Show macro and micro environmental factors which influence marketing decisions for Star buck

P 2.2 Propose segmentation criteria to be used for products in different markets.

P 2.3 choose a targeting strategy for a selected  product/service.

P 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations.

P 2.5 Propose new positioning for a selected product/service..


P 3.1 Explain how products are developed to sustain competitive advantage.

P 3.2 Explain how distribution is arranged to provide customer convenience.

P 3.3 Explain how prices are set to reflect Star Bucks objectives and market conditions

P 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives

P 3.5 Analyse the additional elements of the extended marketing mix..


P 4.1 Plan marketing mixes for two different segments in consumer markets.

P 4.2 Illustrate differences in marketing products and services to businesses rather

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