How organisations may overcome barriers

Unit 19 Marketing Planning

Ethical Issues in Marketing Planning

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Task 2:

Evaluate your chosen organisation's capability for planning its future marketing activity.

Task 3:

Examine the techniques for organisational auditing and for analysing external factors that affect marketing planning

Task 4:

Your company is interested in growing their business by developing products and markets. As a result they have asked you to examine techniques for new product development.

Task 5:

Question 1 Write a marketing plan for a product or a service

Question 4 Justify recommendations for pricing policy, distribution and communication mix.

Question 5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

Question 4 Carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation.

Task 6:

You need to reflect on your group work in task 2 and task 5 and assess your learning that you achieved in both. Also state what contributions did you made to the group works.

Task 7:

Assess the main barriers to marketing planning

Examine how organisations may overcome barriers to marketing planning.

Task 8:

Question 1 Explain how ethical issues influence marketing planning

Question 2 Analyse examples of how organisations respond to ethical issues

Question 3 Analyse examples of consumer ethics and the effect it has on marketing planning

Task 9:

Why marketing plan is essential in the strategic planning process for an organisation.

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