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Unit 19 Ethical Issues in Marketing Planning

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Unit 19 Marketing Planning

Ethical Issues in Marketing Planning

Task 2:

Evaluate your chosen organisation's capability for planning its future marketing activity.

Task 3:

Examine the techniques for organisational auditing and for analysing external factors that affect marketing planning

Task 4:

Your company is interested in growing their business by developing products and markets. As a result they have asked you to examine techniques for new product development.

Task 5:

3.1 Write a marketing plan for a product or a service

3.4 Justify recommendations for pricing policy, distribution and communication mix.

3.5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

1.4 Carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation.

Task 6:

You need to reflect on your group work in task 2 and task 5 and assess your learning that you achieved in both. Also state what contributions did you made to the group works.

Task 7:

Assess the main barriers to marketing planning

Examine how organisations may overcome barriers to marketing planning.

Task 8:

4.1 Explain how ethical issues influence marketing planning

4.2 Analyse examples of how organisations respond to ethical issues

4.3 Analyse examples of consumer ethics and the effect it has on marketing planning

Task 9:

Why marketing plan is essential in the strategic planning process for an organisation.


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