Unit 17 Marketing Intelligence - level 4

BTEC Higher National Diploma In Business (Marketing) - Unit 17 Marketing Intelligence - level 4

Task 1:

1.1 Describe the main stages of the purchase decision making process?

1.2 Explain theories of buyer behaviour in terms of individuals and markets?

1.3 Explain the factors that affect buyer behavior?

1.4 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing?

Task 4:

4.1 Evaluate techniques of assessing customer response?

4.2 Design and complete a customer satisfaction survey?

4.3 Review the success of a completed survey?

Task 3:

3.1 Carry out an assessment of market size trends within a selected market of your choice?

3.2. Describe a plan and carry out a competitor analysis for one of the following organization?

3.3 Evaluate an organization's opportunities and threats for a given product or service?

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