Unit 4 Marketing Principles - Level 4

Unit 4 Marketing Principles - Level 4 (BTEC Higher National Diploma in Business)

1.1 Elements of marketing process

1.2 Cost benefit and marketing orientation for a company

2.1 Marketing decisions influenced by micro and macro factors

2.2 Segmentation criteria

2.3 Targeting strategy

2.4 Buying behaviour

2.5 Positioning

3.1 Product development for competitive advantage

3.2 Distribution for customer needs

3.3 Prices to reflect organisational objectives

3.4 Integration of promotional activities

3.5 Extended marketing mix

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