Unit 20 Sales Planning and Operations - Level 5

Unit 20 Sales Planning and Operations - Level 5 (Diploma in Business)

Task 1

1.1 Explain how personal selling supports the promotion mix.

1.2 Compare buyer behavior and the decision making process in different situations.

1.3 Analyse the role of sales teams within the marketing strategy.

Task 3

3.1 Explain how sales strategies are developed in line with corporate objectives

3.2 Explain the importance of recruitment and selection procedures

3.3 Evaluate the role of motivation, remuneration and training in sales management

3.4 Explain how sales management organise sales activity and control sales output

3.5 Explain the use of databases in effective sales management

Task 4

4.1 Develop a sales plan for a product or service

4.2 Investigate the opportunities for selling internationally

4.3 Investigate the opportunities for using trade fairs or exhibitions

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