Explain how personal selling supports the promotion mix

Unit 20 Sales Planning and Operations - Level 5 (Diploma in Business)

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Task 1

Question 1 Explain how personal selling supports the promotion mix.

Question 2 Compare buyer behaviour and the decision making process in different situations.

Question 3 Analyse the role of sales teams within the marketing strategy.

Task 2

Question Power Point Presentation

Task 3

Question 1 Explain how sales strategies are developed in line with corporate objectives

Question 2 Explain the importance of recruitment and selection procedures

Question 3 Evaluate the role of motivation, remuneration and training in sales management

Question 4 Explain how sales management organise sales activity and control sales output

Question 5 Explain the use of databases in effective sales management

Task 4

Question 1 Develop a sales plan for a product or service

Question 2 Investigate opportunities for selling internationally

Question 3 Investigate opportunities for using exhibitions or trade fairs.

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