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Unit 19 Marketing Planning - GSK Ltd - Level 5

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Unit 19 Marketing Planning - GSK Ltd - Level 5 (Diploma in Business)

Task 1

A. Using appropriate theories, review changing perspective in marketing planning. Evaluate GSK's ability for planning its future marketing activity.

B. Examine techniques for organisational auditing and for analysing external factors that affect marketing planning. Use one of these techniques to carry out organisational auditing and analysis of external factors that affect marketing planning in GSK.

Task 2

Using appropriate theories, assess the main barriers to marketing planning and examine how GSK may overcome these barriers.

Task 3

A. Based on your analysis in Task 1, write a marketing plan for the launch of a new product for GSK. [P3.1]

B. Explain why marketing planning is essential in the strategic planning process for GSK

C. Using GSK, examine techniques for new product development. Justify recommendations for pricing policy, distribution and communication mix for the new product. [P3.3, P3.4]

D. You are required to explain how factors affecting effective implementation of the marketing plan have been taken into account. [P3.5]

Task 4

A. Using GSK, explain how ethical issues influence marketing planning and analyse examples of how GSK responds to ethical issues. [P4.1, P4.2]

B. Analyse examples of consumer ethics and their effect on marketing planning in GSK.


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