Explain why marketing planning is essential

Unit 19 Marketing Planning - GSK Ltd - Level 5 (Diploma in Business)

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Task 1

Question 1: Using appropriate theories, review changing perspective in marketing planning. Evaluate GSK's ability for planning its future marketing activity.

Question 2: Examine techniques for organisational auditing and for analysing external factors that affect marketing planning. Use one of these techniques to carry out organisational auditing and analysis of external factors that affect marketing planning in GSK.

Task 2

Question: Using appropriate theories, assess the main barriers to marketing planning and examine how GSK may overcome these barriers.

Task 3

Question 1: Based on your analysis in Task 1, write a marketing plan for the launch of a new product for GSK. [P3.1]

Question 2: Explain why marketing planning is essential in the strategic planning process for GSK

Question 3: Using GSK, examine techniques for new product development. Justify recommendations for pricing policy, distribution and communication mix for the new product. [P3.3, P3.4]

Question 4: You are required to explain how factors affecting effective implementation of the marketing plan have been taken into account. [P3.5]

Task 4

Question 1: Using GSK, explain how ethical issues influence marketing planning and analyse examples of how GSK responds to ethical issues. [P4.1, P4.2]

Question 2: Analyse examples of consumer ethics and their effect on marketing planning in GSK.

GSK is a global pharmaceutical company with a wide range of products and services, including prescription medicines, over-the-counter medicines, vaccines, and consumer healthcare products. GSK's marketing strategy is focused on developing and promoting innovative products that meet the needs of patients and consumers.

The Unit 19 Marketing Planning GSK Ltd Assignment for the Level 5 Diploma in Business typically requires students to develop a marketing plan for one of GSK's products. Students may be asked to:

• Analyze GSK's target market and segmentation strategy for the product.
• Evaluate GSK's marketing mix for the product, including its product, price, place, and promotion strategies.
• Assess the effectiveness of GSK's marketing campaigns for the product.
• Make recommendations for how GSK can improve its marketing strategy for the product.

To complete this assignment successfully, students will need to have a good understanding of marketing principles and concepts. They will also need to be able to apply these concepts to a real-world organization, such as GSK.

If you need help with your Unit 19 Marketing Planning GSK Ltd Assignment, there are a number of resources available to you. You can ask your instructor for help, or you can seek assistance from a tutor or academic writing service. There are also a number of online resources that can provide you with guidance on completing this assignment.

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