Explain primary techniques of below-the-line promotion

Unit 18 Advertisement and Promotion in Business

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TASK 1

Question 1. Explain the communication process that applies to advertising and promotion.

Question 2 Explain the organisation of the advertising and promotions industry.

Question 3 Assess how promotion is regulated.

Question 4 Examine current trends in advertising and promotion, including the impact of ICT

TASK 2

Question 2 Explain Branding And How It Is Used To Strengthen A Business Or Product.

Question 3 Review the creative aspects of advertising.

Question 4 Examine ways of working with advertising agencies.

TASK 3

Question 1 Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product.

Question 2 Evaluate Other Techniques Used In Below-The-Line Promotion

TASK 4

Question 1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy.

Question 2 Carry Out The Development Of A Promotional Plan For A Business Or Product.

Question 3 Plan The Integration Of Promotional Techniques Into The Promotional Strategy For A Business Or Product.

Question 4 Use Appropriate Techniques For Measuring Campaign Effectiveness.

This unit covers the key concepts and skills involved in developing and implementing effective advertising and promotional campaigns. Topics include understanding the different types of advertising and promotion, setting clear goals and objectives, selecting the right target audience, developing creative messages, and evaluating the effectiveness of campaigns. The assignment will help students to develop their understanding of these concepts and skills, and to apply them to a real-world business situation.

Here are some of the specific tasks that students may be asked to complete in the assignment:

• Identify the different types of advertising and promotion and their strengths and weaknesses.
• Set clear goals and objectives for an advertising or promotional campaign.
• Select the right target audience for a campaign.
• Develop creative messages for a campaign.
• Evaluate the effectiveness of an advertising or promotional campaign.

The assignment will be graded on the student's ability to demonstrate their understanding of the concepts and skills covered in the unit, and to apply them to a real-world business situation.

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