Unit 19 Marketing Planning - Apple Inc - Level 5 Diploma in Business

Program: Diploma in Business

Unit Name: Unit 19 Marketing Planning - Apple Inc

Level: Level 5

Task 1
1.1 In the form of a report, review the changing perspectives in the marketing planning.

Task 3
1.3 Examine the techniques for organisational auditing and for analysing external factors that affect marketing planning.

Task 4
3.3 Your company is interested in growing their business by developing products and markets. As a result, they have asked you to examine techniques for new product development.

LO1
1.4 carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation

Task 6
Individual reflection on task 2 and task 5

Task 7
2.1 Assesses the main barriers to marketing planning
2.2 Examines how organisations may overcome barriers to marketing planning.

Task 9
3.2 Why marketing planning is essential in the strategic planning process for an organisation.

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