International Marketing - level 5 BTEC HND in Business

Program: BTEC Higher National Diploma in Business (Marketing)

Unit Name: International Marketing

Level: level 5

Question 1
Critically explain to your client company that geography and history are two of the environments of foreign marketing that should be understood and that must be included in foreign marketing plans to a degree commensurate with their influence on marketing effort. Use examples to illustrate the key points of your discussion. Answer with reference to business format Licensing operations.

Question 2
Critically evaluate the commonly held belief that there is no single market entry strategy which is appropriate in all circumstances. Answer with reference to business format Licensing operations.

Question 3.
Critically discuss what strategic options are open to marketing firms when attempting to deal with the problems of non-tariff barriers in developing and economically developed and industrialised countries? Choose at least one industrialised country and one developing country to illustrate the points made. Answer with reference to business format Licensing operations.

Question 4.
Critically evaluate the concept of the product life cycle as a strategic marketing tool in international markets. Use examples and a diagram or figure to illustrate the points made. Answer with reference to business format Licensing operations.

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